Branding, Advertising & Digital Marketing
for Challenger Brands.

Gumas is a nationally recognized and award-winning full-service marketing agency headquartered in San Francisco specializing in integrated branding, advertising and digital marketing campaigns. We are experts in Challenger Brand strategies that are specifically designed to help our clients take on more established, better-resourced competitors and win.

Whether your goals are branding, advertising, digital marketing, effective messaging, increasing lead generation, or you’re just tired of being pushed around, we can help. Let us show you the power of Challenger Brand Marketing® strategies and how we can take your company to the next level.

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From the Marketing Smart Blog

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You Might be a Challenger Brand If…?


With apologies to Jeff Foxworthy, who has made a nice career out of pointing out, “You might be a redneck if…you think ‘loading the dishwasher’ means getting your wife…

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Why Challenger Brands Need Taglines?


When you hear, “Don’t leave home without it,” you know we’re talking about American Express. When you hear, “The breakfast of champions,” you know it’s all about…

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Can A Mascot Bring Your Challenger Brand to Life?

September 10th, 2014

Think your brand might be a little tired, somewhat stale, too 2-dimensional? Need a shot of marketing adrenaline…

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