Branding, Advertising & Digital Marketing
for Challenger Brands.

Gumas is a nationally recognized and award-winning full-service marketing agency headquartered in San Francisco specializing in integrated branding, advertising and digital marketing campaigns. We are experts in Challenger Brand strategies that are specifically designed to help our clients take on more established, better-resourced competitors and win.

Whether your goals are branding, advertising, digital marketing, effective messaging, increasing lead generation, or you’re just tired of being pushed around, we can help. Let us show you the power of Challenger Brand Marketing® strategies and how we can take your company to the next level.

Are you a Challenger Brand? Find out now.

Access our guide to the perfect elevator pitch.

From the Marketing Smart Blog

Visit the blog

Non-Profits are Challenger Brands, Too.


Winston Churchill famously once said, “We make a living by what we get, we make a life by what we give.” With this in mind, many of us dedicate a great deal of time and…

Read more »

To Know Thy Competitor is to Know Thyself


We chat with many organizations who are looking to build their marketing programs and through our initial discovery, we often ask…

Read more »

What’s In A Challenger Brand Name?

December 3rd, 2014

In act two, scene two of Shakespeare’s Romeo and Juliet, Juliet asks the enduring question, “What’s in a name? That which we call a rose, by any other name…

Read more »