Branding, Advertising & Digital Marketing
for Challenger Brands.

Gumas is a nationally recognized and award-winning full-service marketing agency headquartered in San Francisco specializing in integrated branding, advertising and digital marketing campaigns. We are experts in Challenger Brand strategies that are specifically designed to help our clients take on more established, better-resourced competitors and win.

Whether your goals are branding, advertising, digital marketing, effective messaging, increasing lead generation, or you’re just tired of being pushed around, we can help. Let us show you the power of Challenger Brand Marketing® strategies and how we can take your company to the next level.

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From the Marketing Smart Blog

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What’s In A Challenger Brand Name?

December 3rd, 2014

In act two, scene two of Shakespeare’s Romeo and Juliet, Juliet asks the enduring question, “What’s in a name? That which we call a rose, by any other name…

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You Might be a Challenger Brand If…?

NOVEMBER 5TH, 2014

With apologies to Jeff Foxworthy, who has made a nice career out of pointing out, “You might be a redneck if…you think ‘loading the dishwasher’ means getting your wife…

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Why Challenger Brands Need Taglines?

OCTOBER 8TH, 2014

When you hear, “Don’t leave home without it,” you know we’re talking about American Express. When you hear, “The breakfast of champions,” you know it’s all about…

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