DIY Gains Ground
For the last 2-3 years, the online habitat is making its own unique turn with sharing the do-it-yourself experience. Based on a growing demand for DIY knowledge, numerous websites and communities are dedicated to finding the solution to millions of "do-it-yourself" requests. Observing the trend, we find the shift moving from the home-repair industry (initially relying on men-focused needs) to creating and making. Do-it-yourself crafts have become one of the most popular fields to develop, where companies such as Etsy offer people a new way to make a business out of making things. (Etsy in 2007 reports selling 1.92 million items worth a total of $26.5 million.) The DIY culture is not limited to hand-making clothing or design items but extends today to community needs as well (community music, radio, television, green alternative products, etc.).
~ Trendsspotting.com
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