Gumas is an integrated branding, advertising and interactive marketing agency that specializes in Challenger Brand Marketing. As a full service marketing firm, we offer a full complement of strategic marketing, creative, interactive and media services under one roof.
Gumas uses a powerful and proprietary strategy called TRUE™ (Targeted Research Uncovers Evidence). Your company can only be successful if it discoverers its true brand essence – that one thing that differentiates you from your competitors and speaks directly to the needs of your target audience. Discovering this may be the most important thing you ever do.
Our strategy experts will take you through our proprietary TRUE™ (Targeted Research Uncovers Evidence) discovery process to uncover what your customers and prospects really want from you. Without this information, you are only guessing!
Social Media and Interactive marketing are critical components of Challenger Brand Marketing strategies. But it's not about "pretty banner ads," "fancy landing pages" or “irrelevant posts on Facebook.” It's about bringing powerful and interactive strategic ideas to life so you can efficiently connect with your customers; all the while, tracking your effectiveness.
Our advanced level of knowledge, experience and responsiveness will make the difference between a good digital program and a great digital campaign. We provide all social media and interactive marketing services, including:
For Challenger Brands, their website is typically their most important marketing tool. And website strategy and design has become the 3.0 expression of branding. Everything your customer experiences on a site reflects the integrity, positioning and competency of your brand.
While many web designers claim to understand brands, only a web strategist who is guided by qualified Challenger Brand stewardship can really create a powerful website that engages the user. This is our difference. And it’s why our web strategies and designs are so successful.
Strong public relations strategies are a key element to any Challenger Brand Marketing program. Our seasoned PR team has many years of media expertise and an extensive network of contacts.
By integrating your public relations activity into your overall marketing strategy, we can generate greater results and more effectively connect you to your customers and cultural influencers. This includes traditional, nontraditional and online public relations programs.
Gumas are real pros when it comes to marketing. They have a knack for keeping things simple. For Gumas, it’s all about the results.–Mario Alioto, SVP, Director of Marketing, SF Giants
Gumas is amazing to work with. They quickly recognized the issues and have implemented new strategies to help us surpass our objectives. They constantly go the extra mile for us to make sure everything is done successfully.–Judy Hoffman, V.P., Director of Marketing, SanDisk
I can’t imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.–Peter Becker, President, Critical Logic
Gumas are world class marketers - one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading edge and true to the strategy.–Leslie Milloy, VP, Director of Marketing, SF Chamber of Commerce
Gumas [provides] practical strategies that will make an immediate impact on your organization. I trust them.–Art Agnos, Former Mayor, SF, CA
Universities highly value wisdom and sage advice, and Gumas has shared generously with us over the years.–Robert Corrigan, President, San Francisco State University
If you’re Google, Disney or Coke, don’t bother with Gumas. For everyone else, Gumas is pragmatic, results-driven and prepare brands to take on and conquer any competitor.–Drew McLellan, President, McClellan Marketing Group, Des Moines, IA