Gumas is a San Francisco based branding, advertising and digital marketing agency that specializes in Challenger Brand Marketing®. Our strategic marketing team of seasoned branding professionals is smart, flexible and tenacious. We believe that great strategic marketing leadership means having a full understanding of your business, goals and budgets. We become experts in your industry and trusted advisors.
As a full service marketing firm, we offer a full complement of branding, strategic marketing, creative, digital and media services under one roof.
Gumas uses a powerful and proprietary Challenger Brand Discovery Process (CBDP). Your company can only be successful if it discovers its true brand essence – that one thing that differentiates you from your competitors and speaks directly to the needs of your target audience. Discovering this may be the most important thing you ever do.
Our strategy experts will take you through our proprietary process to uncover what your customers and prospects really want from you. Without this information, you are only guessing!
As part of the Challenger Brand Discovery Process, we typically conduct one-on-one, in-depth interviews with your defined team including internal stakeholders (executives, marketing, administration, sales, etc.), current customers, lost prospects as well as others that are relevant within the market sphere. Our goal is to gather valuable data, insight and perspective in key areas so that we can develop the perfect message and overall advertising strategy.
Our process includes unconventional questioning strategies that are designed to uncover insightful data that allows us to eliminate guessing and discover the real truth about:
Over the years, we have identified the seven keys to effectively develop a Challenger Brand:
Learn more about Brand Development.
Digital marketing is a critical component of everything we do for our clients. But we know that it’s not just about “pretty banner ads” or "fancy landing pages." It’s about creating powerful, digital Challenger Brand Marketing strategies that maximize our clients’ budgets and results.
From the creation of powerful display ad campaigns to blog development, we know how to best integrate your overall branding and messaging into online programs designed to maximize your profitability. We provide all digital marketing services, including:
Social Media Marketing is a critical component of Challenger Brand Marketing® strategies. But it's not just about using word of mouth or increasing your fan base. It's about bringing powerful and digital strategic ideas to life so you can efficiently connect with your customers; all the while, tracking your effectiveness.
Our advanced level of Challenger Brand knowledge, experience and responsiveness will make the difference between a good social media campaign and a great social media campaign. Our social media capabilities include:
Our creative team boasts some of the most experienced and talented creative and design professionals in the country. Ultimately, we place emphasis on winning new business for clients, not creative awards to adorn our office walls. That said, we win them anyway.
Our real expertise is in how we craft your creative strategy and then take your unique Challenger Brand message to market. Our creative approach works to break through the market clutter and deliver a powerful message in a way that only you can say. In short, our goal is to capture attention, drive responses, and make you famous for something.
We pride ourselves on executing attention-grabbing ideas that propel brands to great success. We provide all of the creative services that Challenger Brands need, including:
For Challenger Brands, their website is typically their most important marketing tool. And website strategy and design has become the 3.0 expression of branding. Everything your customer experiences on a site reflects the integrity, positioning and competency of your brand.
While many web designers claim to understand brands, only a web strategist who is guided by qualified Challenger Brand stewardship can really create a powerful website that engages the user. This is our difference. And it’s why our web strategies and designs are so successful.
Media has changed. Typical Challenger Brands do not have massive media budgets, so they have to think differently. It’s no longer merely a broadcast, print or outdoor world. Media has become a fluid, organic and creative entity that incorporates the right mix of digital, traditional and guerrilla media strategies.
Our team of media pros is some of the best in the business. Our approach is grounded in Challenger Brand strategies, return on investment and state-of-the-art tracking science. Our media services include:
Strong public relations strategies are a key element to any Challenger Brand Marketing® program. Our seasoned PR team has many years of media expertise and an extensive network of contacts.
By integrating your public relations activity into your overall marketing strategy, we can generate greater results and more effectively connect you to your customers and cultural influencers. This includes traditional, nontraditional and online public relations programs.
We use a unique Challenger Brand methodology that discovers the truth about your brand essence. Our goal is to thoroughly understand what your customers really want from you and gather the logical insight that allows us to develop the perfect creative messaging that your target audience needs to hear before they will buy.
Our unique data-collection methods utilize a myriad of traditional and nontraditional techniques that uncover real answers to specific problems. The results are brands and messaging strategies that are always on target and culturally relevant.
I cannot tell you how much I appreciate the Gumas team's responsiveness, creativity, and partnership. Having such a powerful ally has not only made my job easier but it has definitely made our sales and marketing efforts much stronger! Thank you for all you do everyday.–Karen Vinton, Director of Marketing, The Amerit Family of Companies
Gumas are real pros when it comes to marketing. They have a knack for keeping things simple. For Gumas, it’s all about the results.–Mario Alioto, SVP, Director of Marketing, SF Giants
Gumas is amazing to work with. They quickly recognized the issues and have implemented new strategies to help us surpass our objectives. They constantly go the extra mile for us to make sure everything is done successfully.–Judy Hoffman, V.P., Director of Marketing, SanDisk
I can’t imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.–Peter Becker, President, Critical Logic
Gumas are world class marketers - one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading edge and true to the strategy.–Leslie Milloy, VP, Director of Marketing, SF Chamber of Commerce
Gumas [provides] practical strategies that will make an immediate impact on your organization. I trust them.–Art Agnos, Former Mayor, SF, CA
Universities highly value wisdom and sage advice, and Gumas has shared generously with us over the years.–Robert Corrigan, President, San Francisco State University
If you’re Google, Disney or Coke, don’t bother with Gumas. For everyone else, Gumas is pragmatic, results-driven and prepare brands to take on and conquer any competitor.–Drew McLellan, President, McClellan Marketing Group, Des Moines, IA