BabyBWhen he is not using his head for a bowling ball, Brendan is telling someone about the virtues of Cultural Branding. To him, that's where world-class creative starts. It comes from studying popular culture and gleaning insights to inspire work. This is what he strives to do for all our clients, and it's what makes him a hit at dinner parties (or so he likes to think).

 

 

 

How do you define great advertising?
Great advertising creates a cultural movement.

What inspires your work?
Culture. The good, the bad and the ugly.

What do you like to do in your spare time?
Find really good deals on quality toilet paper.

Where were you born?
Somewhere in the antipodes.

What’s the most unusual thing you know how to do?
I am unusual. Period.

Favorite song?
Ain't No Fun (Waiting 'Round To Be A Millionaire)