Gumas launched Array Networks’ new line of enterprise-class appliances, rebranding the company within the marketplace. Employing a “Best Friend” strategy, Gumas developed the ArrayBot, the best friend and guardian angel to today’s harried IT professionals. Through an aggressive print, online and social media campaign, and tradeshow program, ArrayBot was introduced to the world.
Quick, easy-to-read tips on how Challenger Brands can immediately improve their marketing, advertising and public relations efforts.
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