Bell Investment Advisors

Positioning & Branding Campaign

In the highly-regulated, hyper-competitive world of financial services, Bell Investment Advisors had found themselves out-resourced by larger competitors and needed help finding their voice. Gumas was brought in to find the right messaging strategy that spoke with passion and meaning and to rebrand Bell Investment Advisors such that the overall look and feel of the brand communicated the intelligence and vision represented in the “Momentum for Life” messaging.