B&W Service Center

Branding Campaign

B&W asked Gumas to re-brand their 30-year auto service center with a solid reputation for taking great care of their customers. The new "Caring Car Care" tagline came straight from B&W's customers who appreciated B&W's commitment to providing the highest quality car care at the lowest possible costs and nearly always getting their customers back on the road within one day. The new look and language captures the nostalgia of when car service was caring. www.bwservicecenter.com