Keypoint Credit Union

Advertising Campaign

Silicon Valley's KeyPoint Credit Union challenged Gumas to create a pithy print and outdoor campaign that trumpeted KeyPoint as a credible alternative to the stereotypical big banks. Capitalizing on the negative press generated by big banks in recent months, Gumas designed an effort that pointed an accusatory finger at big banks through a provocative "Mad-lib" style creative approach which would connect with frustrated consumers and drive them into the KeyPoint Credit Union branches and to their website.