SF Chamber of Commerce

Membership Campaign

The chamber was looking to increase its membership and turned to Gumas to develop a strategy. Studying the culture of business in San Francisco revealed that although businesses experience individual success, there is only so much one entity can achieve on its own. Businesses need to experience a higher level of success that can only come about by connecting and involving them in a “holistic” collective. This fueled the strategy “networking your ideas into action,” which in turn led to some very effective creative work.