Stockton Ports

Branding and Sales Campaign

The Stockton Ports, the Minor League Class-A affiliate of the Oakland A’s, was America’s most winning professional minor league baseball team during the 80s and 90s. Recently, the Ports inaugurated a new large-capacity ballpark. To fill seats, the Ports initiated a season of events to entice hometown crowds to make the Park their primary entertainment destination. Gumas was drafted to develop an attention- grabbing brand campaign to market the new all-American experience and lift ticket sales.