TripInsurance.com

Branding Campaign

Providing travelers with the most appropriate/highest quality online trip insurance options at the lowest possible rates seems like a concept requiring little marketing support. Yet, the travel insurance industry is so fiercely competitive that a new entry like TripInsurance.com would likely drown in the competitive whitewater before it even had an opportunity to trumpet its benefits. Gumas was brought in to brand TripInsurance.com such that the brand's value and promise would be immediately communicated in the logo alone, and to position TripInsurance.com as the heroic expert on all things travel insurance. Less than three months following the campaign launch, TripInsurance.com has already become the most popular travel insurance brand on Facebook.