Building a quality band was a top priority at Yonex. They tapped into the Challenger Brand experts at Gumas to help them better compete with their larger, and better-financed competitors. Television, direct response, direct mail, collateral materials such as product brochures and sales sheets, website strategies, print advertising, online advertising and trade show strategies were designed to reach consumers and the trade on multiple levels. www.yonexusa.com
Quick, easy-to-read tips on how Challenger Brands can immediately improve their marketing, advertising and public relations efforts.
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