Email Marketing Campaigns

Email marketing campaigns can be defined as directly marketing a commercial message to a group of people using email. However, we believe Challenger Brands should consider every email sent to a potential or current customer email marketing. Email marketing strategies include using email to request business, solicit sales or donations, and are meant to build loyalty, trust and/or brand awareness. And, when done right, are tremendously efficient.

Email marketing campaigns can be a primary tactic to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers, these email marketing campaigns are becoming less reliable for reaching the target. As a result, traditional email marketing strategies just don’t work as well as they used to.

Challenger Brands need to look at email marketing campaigns in a different way. In order to generate the greatest possible results, we focus on the following email marketing best practices:

Challenger Brands do not have the same financial firepower as their competitors, making the effective implementation of compelling email marketing strategies a powerful component of their overall marketing strategy.

I cannot tell you how much I appreciate the Gumas team's responsiveness, creativity, and partnership. Having such a powerful ally has not only made my job easier but it has definitely made our sales and marketing efforts much stronger! Thank you for all you do everyday.–Karen Vinton, Director of Marketing, The Amerit Family of Companies

Gumas are real pros when it comes to marketing. They have a knack for keeping things simple. For Gumas, it’s all about the results.–Mario Alioto, SVP, Director of Marketing, SF Giants

Gumas is amazing to work with. They quickly recognized the issues and have implemented new strategies to help us surpass our objectives. They constantly go the extra mile for us to make sure everything is done successfully.–Judy Hoffman, V.P., Director of Marketing, SanDisk

I can’t imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.–Peter Becker, President, Critical Logic

Gumas are world class marketers - one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading edge and true to the strategy.–Leslie Milloy, VP, Director of Marketing, SF Chamber of Commerce

Gumas [provides] practical strategies that will make an immediate impact on your organization. I trust them.–Art Agnos, Former Mayor, SF, CA

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If you’re Google, Disney or Coke, don’t bother with Gumas. For everyone else, Gumas is pragmatic, results-driven and prepare brands to take on and conquer any competitor.–Drew McLellan, President, McClellan Marketing Group, Des Moines, IA