Email Marketing Campaigns

Email marketing campaigns can be defined as directly marketing a commercial message to a group of people using email. However, we believe Challenger Brands should consider every email sent to a potential or current customer email marketing. Email marketing strategies include using email to request business, solicit sales or donations, and are meant to build loyalty, trust and/or brand awareness. And, when done right, are tremendously efficient.

Email marketing campaigns can be a primary tactic to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers, these email marketing campaigns are becoming less reliable for reaching the target. As a result, traditional email marketing strategies just don’t work as well as they used to.

Challenger Brands need to look at email marketing campaigns in a different way. In order to generate the greatest possible results, we focus on the following email marketing best practices:

Challenger Brands do not have the same financial firepower as their competitors, making the effective implementation of compelling email marketing strategies a powerful component of their overall marketing strategy.


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