Introducing Generation G
As consumers are disgusted with greed and its current consequences for the economy, they are longing more than ever for institutions that care. The need for more generosity coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers. In fact, for many, sharing a passion and receiving recognition have replaced "taking" as the new status symbol. Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.
~ Trendsspotting.com
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