A veteran of the advertising and marketing industry, John founded Gumas in 1984. John embraced Cultural Branding early in his career and quickly recognized that spirited clients weren't being serviced well by the big boys. And that's when Gumas was born. John currently sits on many boards, including Chairman of the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, The Greater San Francisco Advertising Club, The San Francisco State University Foundation and The Elios Society.
In addition, John is an adjunct professor of advertising and marketing, a regular columnist for numerous publications, an author and a frequent speaker. He holds a degree in marketing and advertising from San Francisco State University.
How do you define great advertising?
I feel it’s understanding our client’s resources and then developing a smart strategy that delivers the greatest possible return from those resources.
What inspires your work?
The look in our clients’ eyes when they start to see their business growing!
What do you like to do in your spare time?
What spare time? I like playing sports, including baseball, golf and martial arts. But I treasure the time I get to spend with my wife and three children.
Where were you born?
I was born and raised here in San Francisco, actually about a mile from the Gumas offices.
What’s the most unusual thing you know how to do?
I can break three bricks with my fist… not recommended!!
Favorite song?
“White Wedding” by Billy Idol
John Gumas
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