Graphic design is commonly described as as a stylized approach to communication using type and image. We think this is fair, except that for Challenger Brands, there’s so much more to consider when designing materials that must be succinct, meaningful and drive the target to action.
Whether it’s a company logo design or marketing collateral design, Challenger Brands must pay close attention to every detail in order to get the most out of their messaging. Graphic design is a critical aspect of the overall perception and image of a Challenger Brand, and it plays a key role in the success of the specific marketing collateral materials.
A Challenger Brand’s marketing collateral design must generate attention in a cluttered environment while simultaneously helping the target quickly and easily absorb the information and why it will benefit them.
We follow six important graphic design guidelines to maximize impact and response to our logos and marketing materials.
Creating effective company logo design and marketing collateral design is both an art and a science. It is both beautiful and smart. Challenger Brands must prioritize graphic design in order to move their target to action and achieve the greatest ROI.
I cannot tell you how much I appreciate the Gumas team's responsiveness, creativity, and partnership. Having such a powerful ally has not only made my job easier but it has definitely made our sales and marketing efforts much stronger! Thank you for all you do everyday.–Karen Vinton, Director of Marketing, The Amerit Family of Companies
Gumas are real pros when it comes to marketing. They have a knack for keeping things simple. For Gumas, it’s all about the results.–Mario Alioto, SVP, Director of Marketing, SF Giants
Gumas is amazing to work with. They quickly recognized the issues and have implemented new strategies to help us surpass our objectives. They constantly go the extra mile for us to make sure everything is done successfully.–Judy Hoffman, V.P., Director of Marketing, SanDisk
I can’t imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.–Peter Becker, President, Critical Logic
Gumas are world class marketers - one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading edge and true to the strategy.–Leslie Milloy, VP, Director of Marketing, SF Chamber of Commerce
Gumas [provides] practical strategies that will make an immediate impact on your organization. I trust them.–Art Agnos, Former Mayor, SF, CA
Universities highly value wisdom and sage advice, and Gumas has shared generously with us over the years.–Robert Corrigan, President, San Francisco State University
If you’re Google, Disney or Coke, don’t bother with Gumas. For everyone else, Gumas is pragmatic, results-driven and prepare brands to take on and conquer any competitor.–Drew McLellan, President, McClellan Marketing Group, Des Moines, IA