A veteran of the advertising and interactive marketing industry, John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the S.F. Business Times.
John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular book “Marketing Smart” which describes how challenger brands can develop marketing strategies to effectively take on their larger competitors. In addition, John is an adjunct professor of branding, advertising and interactive marketing, a sought after speaker and a regular columnist for several publications and blogs.
John currently sits on many boards, including the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, San Francisco State University, The Greater San Francisco Advertising Club, The California Geo-Tourism Council and The Elios Society.
John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate and the S.F. Giants, and was selected as the “Man of the Year” by The Elios Society.
How do you define great advertising?
I feel it’s understanding our client’s resources and then developing a smart strategy that delivers the greatest possible return from those resources.
What inspires your work?
The look in our clients’ eyes when they start to see their business growing!
What do you like to do in your spare time?
What spare time? I like playing sports, including baseball, golf and martial arts. But I treasure the time I get to spend with my wife and three children.
Where were you born?
I was born and raised here in San Francisco, actually about a mile from the Gumas offices.
What’s the most unusual thing you know how to do?
I can break three bricks with my fist… not recommended!!