Over the past 15 years, Rita has worked with a variety of clients, from automotive to sugar to pharmaceuticals. She brings a diverse background in research, production and corporate branding to her daily work, and she loves delving into each client’s industry to provide business-building solutions. She holds a BA in English from Saint Mary’s College of California (go Gaels!) and cherishes her time spent studying abroad at Loyola of Chicago’s Rome Center.
How do you define great advertising?
I think great advertising plays on your emotions, creates desire and makes you take the next step – it makes you gotta have it.
What inspires your work?
My sheer love of the business and, of course, happy clients.
What do you like to do in your spare time?
I love to travel and experience different cultures, play tennis and hike, spend time with my daughters and my husband (when he’s home on spring break) and Oliver the happy dog.
Where were you born?
Livermore, CA — home of the world–famous Livermore Rodeo, Livermore Cowboys and the original “Rad Lab.”
What’s the most unusual thing you know how to do?
Read Turkish coffee grounds.
Neil Diamond (I Love Neil Diamond!!!)